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Content production for technical and regulated companies

The problem

You need content. But the subject matter is technical, and your customers can tell when the writer doesn't actually understand the space. Or the industry is regulated, and every piece needs to stay within what's approved to say. Or both. The result is content that's either technically vague or stuck in a review queue for three weeks before it can go live.

What it costs to ignore it

Generic content in a technical or regulated space doesn't just underperform — it actively damages credibility. A prospect who reads a piece that gets the technical details wrong doesn't think the writer is uninformed; they think the company is. In a regulated context, content that strays outside approved claims creates legal exposure, which is why every piece ends up in a sign-off queue and the calendar runs perpetually behind.

What TBG does about it

We structure content production around subject matter access and pre-cleared claims. For technical content: regular structured interviews with your technical team, turned into accurate published material in the voice and format your audience reads. For regulated content: claims language reviewed and banked quarterly, so publishing doesn't wait on a fresh compliance cycle. The two approaches are often combined.