TBG Operations/Results/Chemical Industry
Getting a specialty chemical maker's process expertise out of two people's heads
#1
Most-requested sales asset within a quarter
The bottleneck
Deep process expertise lived entirely in internal documents and in two senior technical directors' heads. Marketing-authored content sounded generic, and technical buyers in a long sales cycle could tell immediately.
What we did
Monthly structured interviews with the technical directors, turned into executive-voice LinkedIn content and detailed technical material — spec sheets and process-application briefs — aimed at the procurement engineers evaluating the product.
The outcome
#1
Most-requested asset from the sales team within Q1
First time
Inbound inquiries citing a specific published technical brief by name
This engagement runs under NDA. The firmographic detail and the numbers are audited; the client name is not shown.