[ What you get ]
Email Marketing, working for you.
01Strategy, list building and segmentation
02Automation and lifecycle flows
03Newsletters and campaigns
04Deliverability and compliance
You build a list by offering something worth subscribing for, asking clearly for consent and storing proof of it. Segmentation then divides the list by what people do and need, such as new subscriber, customer or lapsed buyer, so each person receives messages that match their situation instead of one message to everybody.
What you get
- A review of how people join today, what they were promised and what proof of consent you hold
- A plan for consent-based growth: sign-up forms, checkout opt-ins and event or webinar capture
- Lead magnet ideas based on real buyer questions, not generic downloads
- A preference centre, so people can choose topics and frequency instead of leaving entirely
- A segmentation model based on behaviour, stage and interests, and the data needed to run it
Best for
Companies with a list they do not trust · Shops and services with customer data unused · Teams starting email from scratch
Lifecycle flows are automated email sequences triggered by what a person does, such as joining, buying, abandoning a basket or going quiet. They run on their own and usually earn more than one-off sends, because each message arrives when the person is most likely to need it.
What you get
- A lifecycle map showing the moments in the customer journey where an email helps
- Welcome flow that sets expectations and delivers what was promised at sign-up
- Nurture flows that answer buyer questions in sequence, written for how your buyers decide
- Onboarding flows for new customers or users, linked to what they have done
- Abandoned cart or abandoned enquiry flows, where the platform supports them
Best for
Online shops · Companies with long buying cycles · Software and subscription businesses
A newsletter is worth reading when it has a clear purpose, a steady editorial voice and something the reader cannot easily get elsewhere. Campaigns work when each one has one goal, one audience and one clear action.
What you get
- An editorial approach: who the newsletter is for, what it covers and what it never does
- A planning calendar linked to your launches, seasons and sales conversations
- Subject lines, preview text and copy written for the segment receiving them
- Email design that works on phones, in dark mode and with images turned off
- A testing plan: one change at a time, with a clear question and a fair read of the result
Best for
Companies with expertise worth sharing · Teams whose newsletter has become irregular · Shops and event businesses
Deliverability is whether your email reaches the inbox rather than spam. SPF, DKIM and DMARC are DNS records that prove a message really comes from your domain.
What you get
- A check of SPF, DKIM and DMARC for each domain and sending tool, with fixes written for whoever manages your DNS
- Review of From-address alignment, so authentication actually passes
- Set-up of one-click unsubscribe and a visible unsubscribe link, tested in the main inbox providers
- Spam-complaint monitoring through Google Postmaster Tools and the feedback tools of your platform
- Sender reputation review: sending pattern, list age, bounces and engagement
Best for
Senders whose emails land in spam · Senders reaching Gmail or Yahoo users in volume · Companies emailing across several countries
- 01
Strategy, list building and segmentation
You build a list by offering something worth subscribing for, asking clearly for consent and storing proof of it.
- A review of how people join today, what they were promised and what proof of consent you hold
- A plan for consent-based growth: sign-up forms, checkout opt-ins and event or webinar capture
- Lead magnet ideas based on real buyer questions, not generic downloads
- 02
Automation and lifecycle flows
Lifecycle flows are automated email sequences triggered by what a person does, such as joining, buying, abandoning a basket or going quiet.
- A lifecycle map showing the moments in the customer journey where an email helps
- Welcome flow that sets expectations and delivers what was promised at sign-up
- Nurture flows that answer buyer questions in sequence, written for how your buyers decide
- 03
Newsletters and campaigns
A newsletter is worth reading when it has a clear purpose, a steady editorial voice and something the reader cannot easily get elsewhere.
- An editorial approach: who the newsletter is for, what it covers and what it never does
- A planning calendar linked to your launches, seasons and sales conversations
- Subject lines, preview text and copy written for the segment receiving them
- 04
Deliverability and compliance
Deliverability is whether your email reaches the inbox rather than spam.
- A check of SPF, DKIM and DMARC for each domain and sending tool, with fixes written for whoever manages your DNS
- Review of From-address alignment, so authentication actually passes
- Set-up of one-click unsubscribe and a visible unsubscribe link, tested in the main inbox providers
[ How we work ]
Four steps. No surprises.
Access and baseline
You grant access to your email platform, DNS information and analytics.
Week 1
Written diagnosis
You receive findings on list health, deliverability, flows and sends, ranked by impact, and an outline of scope.
Week 2
Fix the foundations
Authentication, unsubscribe and list hygiene are corrected first, so everything built after reaches inboxes.
Weeks 3 to 4
Build the first flows and a send plan
We write and test the flows closest to revenue or retention, and agree the editorial plan.
Month 2
Priced month to month and scoped in writing first. Build your scope for an indicative range in two questions.
[ Questions ]
Good to know.
How much does email marketing cost?
It depends on list size, flows, send frequency and platform. Part of the cost is your email platform subscription, which you pay directly, and part is the work of strategy, writing and building. We scope it in writing after a diagnosis.
Is email marketing better than social media?
They do different jobs. Social media reaches people who have not met you, and email reaches people who have agreed to hear from you, and you own the list. Most companies need both, and email usually does more for repeat business.
What is the difference between email marketing and cold email?
Email marketing goes to people who have agreed to hear from you. Cold outreach goes to people who have not, and has its own rules, tools and risks. We focus on consented lifecycle and newsletter email, and do not run cold outreach or send to bought lists.
