[ The market ]
What to know about marketing in Netherlands.
English works, but Dutch search demand is real
The Netherlands ranked first of 123 countries and regions in the 2025 EF English Proficiency Index, in the Very high band, so English-language marketing is credible with business buyers.
Google is the search engine, Bing is a small second
In StatCounter's September 2026 data, Google held about 89% of search in the Netherlands and Bing about 4.6%.
LinkedIn is broad here, and the tone is direct
DataReportal's Digital 2026 report counts 14.0 million LinkedIn members in the Netherlands, a number that exceeds 90% of adults, though it counts registered members, not active users.
Trust signals and iDEAL matter for consumer sales
The Dutch payments association says about 70% of Dutch e-commerce transactions use iDEAL, and that Wero will succeed it, with merchants expected to switch by the end of 2027.
[ How we work with you ]
Working with companies in Netherlands.
Time zone
Our team is distributed across Europe and Asia, so we overlap fully with Dutch business hours and can also reach UK, Irish and Gulf colleagues on the same day.
Calls and updates
We hold scheduled video calls and send written updates, so decisions are recorded and can be shared inside your company.
Access and approvals
We start with view-only access where possible, sign an NDA before any internal data is shared, and agree who approves copy and spend.
Language
We work and write in English.
[ Where to start ]
What matters first in Netherlands.
[ Questions ]
Good to know.
Do you write Dutch-language marketing?
No. We work in English only. We can help with English pages for international and B2B buyers, and we will tell you plainly when your demand sits in Dutch searches that need a Dutch-language partner.
Is English enough to market to Dutch buyers?
For business buyers, international firms and tech or export sectors, usually yes: the Netherlands ranked first in the 2025 EF English Proficiency Index. For consumer sales and local services, Dutch is often what people search and expect.
Do we need a Dutch agency, or can you work remotely?
Remote works well for English-language, international and specialist work. A Dutch agency is the better call for Dutch-language campaigns, local events and in-person relationships.
