[ What you get ]
Content Marketing, working for you.
01Content strategy and topic planning
02Articles, guides and thought leadership
03Case studies and sales content
04Repurposing and distribution
A content strategy decides which topics you cover, for which buyer, at which stage, and in what order. It maps questions to the stages of a purchase, groups topics into clusters so pages support each other, and states clearly what you will not write.
What you get
- A buyer-stage map: the questions your buyers ask while they feel the problem, understand options, compare providers and decide
- Topic clusters, each with a main page and supporting pieces that link to it
- A review of what you already have: keep, update, merge or retire
- A what-not-to-write list: topics with no buyer, no authority for you or too much risk
- Voice and claims rules for your sector, agreed with whoever approves content
Best for
Teams publishing without a plan · Companies with many products · Regulated or technical businesses
Articles, guides and thought leadership turn expert knowledge into writing that answers real questions. Each piece opens with the answer, then adds detail only your experts can give.
What you get
- A structured expert interview for each piece, recorded and used as the source
- Answer-first articles and guides, with a direct answer under each heading
- An executive-voice track: opinion and point-of-view pieces in a named leader's own voice
- A technical track: how-it-works explainers, specifications and method notes checked by a subject expert
- Original detail in every piece: a real example, a measurement, a decision or a mistake
Best for
Experts with no time to write · Leaders who want a visible point of view · Technical and regulated sectors
Case studies and sales content give proof to people who are close to deciding. They include case studies, one-pagers, technical briefs and answers to common objections.
What you get
- Case studies built from a customer or project interview, with the problem, approach and outcome in plain words
- An anonymised case structure for clients under NDA: sector, situation and result without names
- One-pagers that a salesperson can send after a call
- Technical briefs for engineers and specifiers who need detail before they will approve
- Objection-handling notes taken from real sales conversations
Best for
Sales teams sending the same ad-hoc emails · Companies whose clients are under NDA · Technical products with specifier approval
Repurposing turns one expert interview into several formats, so the same knowledge reaches buyers wherever they are. A single source can become an article, LinkedIn posts, an email, a video script and a sales one-pager.
What you get
- A source-to-format plan: which formats each interview will feed
- LinkedIn posts for company and executive profiles, written in the right voice
- Email versions for newsletters and sales follow-up
- Video scripts drawn from the interview
- Sales enablement material, such as short answers sales can paste into messages
Best for
Teams that publish once and stop · Companies with active sales teams · Brands growing on LinkedIn
- 01
Content strategy and topic planning
A content strategy decides which topics you cover, for which buyer, at which stage, and in what order.
- A buyer-stage map: the questions your buyers ask while they feel the problem, understand options, compare providers and decide
- Topic clusters, each with a main page and supporting pieces that link to it
- A review of what you already have: keep, update, merge or retire
- 02
Articles, guides and thought leadership
Articles, guides and thought leadership turn expert knowledge into writing that answers real questions.
- A structured expert interview for each piece, recorded and used as the source
- Answer-first articles and guides, with a direct answer under each heading
- An executive-voice track: opinion and point-of-view pieces in a named leader's own voice
- 03
Case studies and sales content
Case studies and sales content give proof to people who are close to deciding.
- Case studies built from a customer or project interview, with the problem, approach and outcome in plain words
- An anonymised case structure for clients under NDA: sector, situation and result without names
- One-pagers that a salesperson can send after a call
- 04
Repurposing and distribution
Repurposing turns one expert interview into several formats, so the same knowledge reaches buyers wherever they are.
- A source-to-format plan: which formats each interview will feed
- LinkedIn posts for company and executive profiles, written in the right voice
- Email versions for newsletters and sales follow-up
[ Results ]
Numbers, not adjectives.
[ How we work ]
Four steps. No surprises.
Access and listening
We agree who to speak to, read recent enquiries and sales notes, and sign the NDA before any internal material is shared.
Week 1
Written diagnosis
You receive a buyer-stage map, a view of existing content and a recommended topic list, including what to leave out.
Week 2
First interview and piece
We run the first expert interview and produce one piece for review, so you see the method.
Weeks 3 to 4
Build the set
Strategy, articles and sales content take shape, and pieces are repurposed into other formats.
Months 2 to 3
Priced month to month and scoped in writing first. Build your scope for an indicative range in two questions.
[ Questions ]
Good to know.
What is content marketing?
Content marketing is creating useful material, such as articles, guides and case studies, that helps your buyers decide, and getting it in front of them. It earns attention by being useful rather than by interrupting people, as ads do.
How does the expert interview method work?
We interview your expert using questions set from the content plan, record it, then shape the material into the formats you need. The expert reviews the result for accuracy. It takes much less of their time than writing.
How long does content marketing take to work?
Usually months, not weeks. Early signs such as pages being read and pieces being used by sales can come sooner, while search and enquiries build later. We do not promise dates or results.
