[ What we do ]
How we help in healthcare, pharma and medtech.
[ What matters here ]
What buyers in this industry care about.
Rules differ by audience and by country
What can be said to a clinician is often not what can be said to the public, and markets differ.
The buying group is wide and slow
Clinical users, procurement, finance, IT and safety or quality staff may all weigh in.
Evidence comes before the sales conversation
Professionals expect intended use, supporting studies and instructions to be reachable before they speak to anyone.
Marketing is part of the quality system
In regulated companies, what marketing publishes can be inspected.
[ Results ]
Work in this space.
[ Questions ]
Good to know.
Can you market a medical device before it has regulatory approval?
That depends on the market and the rules that apply to the product, and it is a question for your regulatory and legal advisers. We can build awareness content that does not make product claims, and keep it separate from anything that does. We do not decide what is permitted.
Do you give medical or legal advice on claims?
No. Claim wording is a decision for your medical, regulatory and legal teams. We design the content process so claims are checked before publication and keep a record of what was approved.
Can pharmaceutical products be advertised online?
Rules on promoting prescription medicines to the public are strict in many markets, including the EU, and professional promotion has its own requirements. Your regulatory team decides what is allowed in each market. We work inside that decision and do not run promotion that falls outside it.
