GEO and AI search optimisation is the work of getting your company named, described correctly and cited when buyers ask AI assistants such as ChatGPT, Gemini, Claude, Perplexity, Copilot and Google's AI Overviews. It has four parts: an AI visibility audit, answer-ready content, entity and crawler foundations, and third-party mentions.
[ What you get ]
GEO and AI Search, working for you.
01AI search visibility audit
02Answer-ready content
03Entity, structured data and crawler access
04Mentions, reviews and citations
You ask them the questions your buyers ask, in a fixed and repeatable way, and record what comes back. An AI search visibility audit tests a set of buyer questions across ChatGPT, Gemini, Claude, Perplexity, Copilot and Google AI Overviews, by market, and repeats the test on a schedule, because answers differ between runs.
What you get
- A buyer question set built from your sales calls, search queries and the problems you solve, grouped by buyer stage
- The same questions tested across ChatGPT, Gemini, Claude, Perplexity, Copilot and Google AI Overviews
- Separate runs by market and language where you sell in more than one
- A record of whether you are named, how you are described, whether a link to you is shown and which competitors appear
- A source map: the pages and sites the assistants cite for each question
Best for
Teams who suspect they are invisible but cannot see it · Companies selling in more than one market · Marketing heads asked to report on AI search
Answer-ready content is written so a person or an AI system can lift a correct answer from it without the rest of the page. It opens each section with the direct answer, defines terms, states comparisons plainly, answers real questions and adds evidence the page owner can stand behind, such as original data from your own work.
What you get
- A topic map from the audit: the buyer questions where a clear page is missing or weak
- Pages that open with a short, self-contained answer under a question heading, then add depth
- Definition pages for the terms your buyers use, including the ones competitors define poorly
- Comparison and alternatives pages written fairly, with a real limitation stated for each option
- FAQ sections drawn from sales questions, not guessed
Best for
Companies with deep expertise but thin pages · Teams with many blog posts and few clear answers · Firms in technical or regulated fields
An entity is how machines recognise your company as one consistent thing, with the same name, description, products, people and facts everywhere. This work makes those facts consistent across the web, adds structured data, sets robots rules so the right AI crawlers can read your site, and checks indexation in Google and Bing and page speed.
What you get
- A brand facts sheet: name, description, markets, products, people and key claims, agreed once and used everywhere
- A consistency check across your site, social profiles, directories, review platforms and data sources
- Organisation, article, product and FAQ structured data on the page types where it fits, written and tested
- A robots.txt and firewall review for OAI-SearchBot, GPTBot, ClaudeBot, PerplexityBot, Google-Extended and Bingbot, with each rule explained
- Indexation checks in Google Search Console and Bing Webmaster Tools
Best for
Sites that have never checked AI crawler access · Companies that renamed, merged or changed products · Teams who need a defensible technical plan
You earn accurate, independent coverage on the third-party sources assistants draw on: review platforms, directories, trade publications, forums and video. This work identifies which of those sources are cited for your buyer questions, then builds your presence there honestly, through real reviews, genuine expert contributions and corrected listings.
What you get
- A map of the third-party sources cited for your buyer questions, from the audit
- A review programme design: who to ask, when and how, within each platform's rules
- Profile clean-up on review platforms and directories, with the same facts as your site
- Expert contribution ideas for trade publications and industry sites, drawn from your real knowledge
- A plan for relevant forums and communities, with advice on joining as a named person, not a brand account that posts links
Best for
Firms with happy customers and few public reviews · Companies with outdated profiles · Experts with knowledge but no public voice
- 01
AI search visibility audit
You ask them the questions your buyers ask, in a fixed and repeatable way, and record what comes back.
- A buyer question set built from your sales calls, search queries and the problems you solve, grouped by buyer stage
- The same questions tested across ChatGPT, Gemini, Claude, Perplexity, Copilot and Google AI Overviews
- Separate runs by market and language where you sell in more than one
- 02
Answer-ready content
Answer-ready content is written so a person or an AI system can lift a correct answer from it without the rest of the page.
- A topic map from the audit: the buyer questions where a clear page is missing or weak
- Pages that open with a short, self-contained answer under a question heading, then add depth
- Definition pages for the terms your buyers use, including the ones competitors define poorly
- 03
Entity, structured data and crawler access
An entity is how machines recognise your company as one consistent thing, with the same name, description, products, people and facts everywhere.
- A brand facts sheet: name, description, markets, products, people and key claims, agreed once and used everywhere
- A consistency check across your site, social profiles, directories, review platforms and data sources
- Organisation, article, product and FAQ structured data on the page types where it fits, written and tested
- 04
Mentions, reviews and citations
You earn accurate, independent coverage on the third-party sources assistants draw on: review platforms, directories, trade publications, forums and video.
- A map of the third-party sources cited for your buyer questions, from the audit
- A review programme design: who to ask, when and how, within each platform's rules
- Profile clean-up on review platforms and directories, with the same facts as your site
[ How we work ]
Four steps. No surprises.
Diagnosis and question set
We review your site, profiles and sales questions, then agree the buyer question set and the markets in writing.
Week 1
NDA and access
An NDA is signed before any internal data is shared.
Week 1
Baseline test
We run the question set across the agreed assistants and record who is named, what is said and which sources are cited.
Weeks 1 to 2
Written findings and priority list
You receive the findings, the crawler and facts check and a ranked list of fixes, before you commit to a longer engagement.
Weeks 2 to 3
Priced month to month and scoped in writing first. Build your scope for an indicative range in two questions.
[ Questions ]
Good to know.
Is GEO different from SEO?
They overlap heavily. SEO aims to rank a page in a list of links. GEO aims to get your company named and cited in an answer an assistant writes. Both depend on clear pages, crawl access and trust from other sites. GEO adds testing of answers that vary and more focus on third-party mentions. Google says SEO best practices still apply to its AI features.
Can you guarantee ChatGPT will mention us?
No, and nobody honest can. ChatGPT writes an answer each time instead of showing a ranked list, so there is no fixed position to promise, and answers can differ between runs. We can make your pages reachable, your facts consistent and your name present on sources assistants read, and we measure what changes.
Why does crawler access matter, and which crawlers do you check?
If a crawler is blocked, that assistant may not be able to use your pages. OpenAI says OAI-SearchBot controls whether a site appears in ChatGPT search results, and that GPTBot is separate and relates to training. We also check ClaudeBot, PerplexityBot, Google-Extended and Bingbot, and explain each rule so you decide.
