Why TBG
The retainermodel is aconflict of interest.
When an agency earns more by staying on the problem, they have no financial incentive to solve it. We operate on fixed scopes. The engagement ends when the work is done — not when the retainer runs out.
The model, point by point
Every item below came from a real conversation.
Marketing leaders who came to us after leaving retainer relationships. These are their exact complaints.
Retainer grows the more you need — they're incentivised to stay indispensable.
Fixed scope. The same deliverables, the same price, every month. Expansion is your choice.
Success metrics are impressions, followers, 'brand awareness'.
KPIs are agreed before we start: CAC, CPL, pipeline contribution. We report against them every cycle.
You get an account manager who passes briefs to juniors you never meet.
One execution lead per service. You know who's doing the work. They know your business.
The proposal takes three weeks and requires three calls.
Three questions. A real scope and a real price. No call required unless you want one.
Creative refreshes are billed as extras. New campaigns mean new contracts.
Output cadence is written into the scope. What you signed is what you get.
A 'diagnostic audit' is a sales document to justify the engagement they already planned.
The Pre-Flight Audit is a written deliverable. You get it before you commit to anything.
A B2B fintech client came to us after 18 months with an agency that had grown their retainer twice without improving pipeline results. Within one quarter, a fixed paid media + creative scope reduced their customer acquisition cost by 38%.
Finance sector client, Q1. Full case study available after NDA.
How it works
From question to scoped engagement — no pitch, no pressure.
Build your scope
Three questions — your situation, what's broken, your team size. We give you a real scoped recommendation and a published price. No call, no email gate.
Try the scope builder →Get a written diagnosis
Before you commit, we run a Pre-Flight Audit. A written document — not a slide deck, not a pitch. What's actually broken, what we'd fix, and how we'd measure it.
Request the audit →Fixed scope, live reporting
Every engagement starts with a fixed output document. You see what gets delivered, when, and how performance is tracked. The scope doesn't expand without your sign-off.
See our services →The questions we get
Before you commit to anything.
Scope changes are handled through a written change order — not an automatically expanded retainer. You decide what changes, and you see the cost before it's agreed. Nothing expands without your sign-off.
If this sounds right, start here.
Three questions. A scoped recommendation and a real price. No call, no email gate, no follow-up unless you ask.