Website design and development is the work of planning, building and looking after the site your buyers use to decide on you. It covers design and redesign, the build on a platform such as WordPress, Shopify, Webflow or custom code, conversion improvement, and the speed, security and migration work that keeps it healthy.
[ What you get ]
Website, working for you.
01Website design and redesign
02Development and platforms
03Conversion rate optimisation
04Performance, maintenance and migration
A website redesign decides what each page is for, how the site is organised, and what it says to a buyer at each stage of deciding, then gives that a visual design. Done properly it also records what to keep: the URLs, content and signals that already earn search visibility, so a new look does not cost you traffic.
What you get
- A review of the current site: what earns visits and enquiries, what does not, and what must be protected
- A site structure and page map giving every page one job for one kind of visitor
- Messaging and page copy that answers the buyer's question first, before describing the company
- Wireframes for the important pages, agreed before any visual design starts
- Visual design that fits your brand and works on phones first
Best for
Sites that no longer reflect the company · Teams worried about losing traffic · Companies that sell to businesses or consumers
Choose the platform by who will run the site and what it must do, not by fashion. Shopify suits shops, WordPress suits content-heavy sites with plugin needs, Webflow suits design-led sites edited by marketers, and custom code suits unusual requirements.
What you get
- A platform recommendation with the reasons, the running costs and the trade-offs written down
- Build of templates, components and page types that your team can edit without a developer
- Forms, booking tools, payments and integrations with your CRM and email platform
- Analytics and tag set-up so every enquiry can be traced to where it came from
- Accessibility built in: semantic structure, keyboard use, labels and contrast checked
Best for
Companies choosing a platform for the first time · Teams stuck on a platform that fights them · Shops and booking-led businesses
Conversion rate optimisation is the practice of finding why visitors do not enquire, buy or book, then testing changes to fix it. It starts with analytics and research, not opinions, and then improves pages, forms and booking steps one tested change at a time.
What you get
- Analytics review: what is tracked, what is missing and where visitors drop out
- Behaviour research: session recordings, heatmaps and short on-site questions where they add value
- Page and form review against what buyers need to decide
- A prioritised list of changes, with the reason and the expected effect for each
- Tests designed with a clear question, run long enough to mean something, and read honestly
Best for
Sites with traffic but few enquiries · Teams with long forms or booking steps · Businesses that depend on calls or bookings
This is the work of keeping the site fast, secure and findable after launch, and moving it safely when it has to move. It covers Core Web Vitals, hosting, security updates, backups, and migrations to a new platform or domain with a redirect map, so the move does not cost you visibility.
What you get
- Core Web Vitals review using real-user data where available, with specific fixes
- Image, script and font optimisation, and caching set up for the platform in use
- Hosting review: speed, uptime, backups and what happens when something fails
- Security updates for the platform, themes and plugins, tested before release
- Monitoring for downtime, broken forms and broken links
Best for
Sites that feel slow on phones · Companies changing platform or domain · Teams with nobody looking after updates
- 01
Website design and redesign
A website redesign decides what each page is for, how the site is organised, and what it says to a buyer at each stage of deciding, then gives that a visual design.
- A review of the current site: what earns visits and enquiries, what does not, and what must be protected
- A site structure and page map giving every page one job for one kind of visitor
- Messaging and page copy that answers the buyer's question first, before describing the company
- 02
Development and platforms
Choose the platform by who will run the site and what it must do, not by fashion.
- A platform recommendation with the reasons, the running costs and the trade-offs written down
- Build of templates, components and page types that your team can edit without a developer
- Forms, booking tools, payments and integrations with your CRM and email platform
- 03
Conversion rate optimisation
Conversion rate optimisation is the practice of finding why visitors do not enquire, buy or book, then testing changes to fix it.
- Analytics review: what is tracked, what is missing and where visitors drop out
- Behaviour research: session recordings, heatmaps and short on-site questions where they add value
- Page and form review against what buyers need to decide
- 04
Performance, maintenance and migration
This is the work of keeping the site fast, secure and findable after launch, and moving it safely when it has to move.
- Core Web Vitals review using real-user data where available, with specific fixes
- Image, script and font optimisation, and caching set up for the platform in use
- Hosting review: speed, uptime, backups and what happens when something fails
[ How we work ]
Four steps. No surprises.
Access and baseline
You grant read access to analytics, Search Console and the current site.
Week 1
Written diagnosis
You receive findings ranked by impact, a keep-list and an outline of scope, before any contract.
Week 2
Structure and messaging agreed
We agree page jobs and the main message for each, so design starts with clarity.
Weeks 3 to 4
Design and build begin
Wireframes, then designs, then build on a staging site you can see and test.
Month 2
Priced month to month and scoped in writing first. Build your scope for an indicative range in two questions.
[ Questions ]
Good to know.
How much does a website cost?
It depends on page types, platform, integrations and content. A simple brochure site and a shop with many integrations are very different projects. We scope it in writing after a diagnosis, and indicative ranges are on our scope page.
How long does a new website take?
Usually months, not weeks, for a business site. The biggest variables are content, approvals and integrations. We give a plan with dates in the written scope, based on how quickly your side can give feedback.
Do we own the site and the accounts?
Yes. The domain, hosting, code, content and admin accounts are in your name. We do not lock clients into a platform, and you can move or take the site in-house at any time.
