Digital marketing for Cyprus-based shipping, fintech and international service firms
We help companies based in Cyprus that serve clients elsewhere: shipping and maritime services, fintech and payments, gaming-adjacent suppliers, professional services and technology firms using Cyprus as an EU base. English is the working language of much of this business, so English-language marketing is a natural fit.
[ The market ]
What to know about marketing in Cyprus.
How do shipping and maritime companies in Cyprus find clients?
Shipping is a long-established part of the Cypriot economy, with ship management, crewing and related services serving owners and charterers elsewhere.
How should fintech and payments firms market from Cyprus?
Financial technology and payments buyers look for evidence of regulation, security and operational reliability before they look at features.
What about gaming-adjacent suppliers?
Suppliers to the gaming industry, such as software, payments, affiliate tools or services, face tight advertising rules from the platforms and from regulators in each country they serve.
Do customers in Cyprus search in English or Greek?
Both.
[ How we work with you ]
Working with companies in Cyprus.
Remote and in English
TBG is a distributed team across Europe and Asia.
Calls and time zone
Cyprus is an hour ahead of Central European time, which still overlaps comfortably with our working day, and written updates fill the gaps.
Written first
A written diagnosis comes before any commitment, followed by written updates, with calls for decisions.
Access and review
An NDA first, view-only access where possible, and an agreed sign-off for claims, with your compliance team where the sector needs it.
[ Where to start ]
What matters first in Cyprus.
[ Questions ]
Good to know.
Can you market a company based in Cyprus to clients in other countries?
Yes, that is the strongest fit. We work in English for international buyers, but the pages must be clear about who you serve, where and under which licences. Local customers are a different task.
Can you advertise financial services or fintech products?
We can help with English-language marketing, but financial promotions are regulated and platforms have their own rules. Your compliance team or adviser must approve claims. We do not give regulatory advice.
Do platforms restrict gaming-related advertising?
Often, yes, and the rules vary by country and platform. Confirm what is allowed in each target market before spending, and expect content, search and professional networks to carry more of the work than paid media.
