[ The market ]
What to know about marketing in India.
Google dominates search, and mobile is the default
StatCounter's September 2026 data puts Google at about 96.6% of search in India and Bing at about 1.9%, so Bing needs little effort.
YouTube and Instagram carry large reach
DataReportal's Digital 2026 report gives YouTube an ad reach of about 500 million and Instagram about 481 million in late 2025.
LinkedIn matters for professional buyers
DataReportal counts about 170 million LinkedIn members in India in late 2025, a number of registered members rather than active users.
WhatsApp is how many conversations continue
In India, sales and service conversations commonly move to WhatsApp after a first enquiry, and buyers often expect a quick reply there.
[ How we work with you ]
Working with companies in India.
Time zone
Our team is distributed across Europe and Asia.
Calls and updates
We hold scheduled video calls and send written updates, so decisions are recorded and can be shared with head office.
Access and approvals
We start with view-only access where possible, sign an NDA before internal data is shared, and agree who approves copy and spend.
Language
We work and write in English.
[ Where to start ]
What matters first in India.
[ Questions ]
Good to know.
Do you work with Indian companies remotely?
Yes. We work with companies in India remotely, with scheduled calls and written updates. We have no office in India and do not make on-site visits.
Do you write Hindi or regional-language marketing?
No. We work in English only. If your buyers search in Hindi or another Indian language, that demand needs a local-language partner.
How do we choose between an Indian agency and a remote one?
A local agency suits regional-language campaigns, events and field work. Remote suits English-language, specialist and international-facing work. Many companies use both, with clear ownership.
