[ What we do ]
How we help in ecommerce.
[ What matters here ]
What buyers in this industry care about.
Margin decides how much you can spend
Revenue per order says little; contribution after product cost, delivery, returns and fees says more.
Product data is a marketing asset
Titles, attributes, images and availability feed search, shopping ads and assistants.
Delivery and returns shape the decision
Shoppers read delivery times, costs and returns terms before buying.
Customer data carries obligations
Names, addresses and purchase history are personal data.
[ Questions ]
Good to know.
Why are my ad costs rising while sales stay flat?
Common causes are creative fatigue, more competition, tracking changes and a store that converts less well than before. We check each in turn, starting with margin and the store, before changing campaigns.
What does ecommerce SEO involve?
Distinct titles and descriptions, useful category copy, clean handling of duplicate and filtered pages, product structured data, and guides that help shoppers choose. It builds over months. We cannot promise a ranking.
Is email really that important for an online store?
Often yes, because it brings back people who already know you, which costs less than finding new ones. Welcome, basket, post-purchase and restock messages are usually the first to set up.
