Digital marketing for Danish companies that have to get consent and tone right
We help Danish companies reach English-speaking and international buyers: exporters, technology firms, design-led brands and professional services. Denmark is an informal, flat-hierarchy market with firm rules on consent and honest advertising, so campaigns here are built around permission and plain claims.
[ The market ]
What to know about marketing in Denmark.
How strictly are consent and marketing rules applied in Denmark?
Strictly enough that they shape how campaigns are built.
How do Danes search, and does English reach them?
Most Danes read English well, and professional or technical searches are often in English.
What does a flat hierarchy do to the buying process?
Authority is distributed, so a purchase often involves the person who found you, the people who will use it and someone who controls the budget, each with an equal voice.
Why does an informal tone matter so much?
Danish business writing is direct and relaxed.
[ How we work with you ]
Working with companies in Denmark.
Remote and in English
TBG is a distributed team across Europe and Asia.
Calls and time zone
Denmark shares Central European time, so calls land easily in the Danish working day, with short written updates in between.
Diagnosis in writing
You receive a written diagnosis before any commitment.
Data and approvals
An NDA first, view-only access where possible, and agreed sign-off on copy, claims and spend.
[ Where to start ]
What matters first in Denmark.
[ Questions ]
Good to know.
How strict is Denmark about marketing consent?
Strict enough that it should shape your plan. GDPR, Danish cookie rules and the Marketing Practices Act all require permission in different situations. The details depend on who you contact and how, so have a Danish lawyer review your set-up. We do not give legal advice.
Can I buy an email list for Danish prospects?
We would advise against it. Unsolicited electronic marketing generally needs prior consent, and a purchased list rarely has documented permission. Check specifics with a Danish lawyer. A smaller list with clear consent is usually the better asset.
What is the Robinson list?
It is a Danish register where people can opt out of direct marketing. If you contact Danish consumers, you need to take it into account. Your lawyer or data protection adviser can tell you how it applies to your activity.
