[ What we do ]
How we help in fintech, banking and insurance.
[ What matters here ]
What buyers in this industry care about.
Trust comes before features
Buyers check who is behind a product, whether it is regulated, how fees work and what happens if it fails.
Several people may decide
A business buyer may involve finance, risk, IT and legal.
Decisions are slow and comparison-heavy
Financial choices are rarely impulsive.
Regulators shape what you can say
Rules differ by country and product.
[ Results ]
Work in this space.
[ Questions ]
Good to know.
Do you give legal or compliance advice?
No. We are a marketing partner. Your compliance team or counsel decides what is allowed for your licences and markets. We prepare work for their review, keep a clear log of changes, and raise questions rather than answer them.
What rules apply to financial promotions?
It depends on the country and product. In the UK, the FCA says all financial promotions must be clear, fair and not misleading, whatever the medium, and sets further rules by product area. Other markets have their own regimes. Your compliance team applies the ones that fit your licences.
Does MiCA affect crypto marketing in the EU?
MiCA, the EU crypto-assets regulation, entered into force in June 2023 and is now in application, according to ESMA. We have not reviewed its marketing provisions for this page, so ask your counsel which of them apply to your products before any campaign.
