Paid Media ManagementMid-market asset management firm, EU expansion

How a mid-market asset manager cut CAC 38% in a quarter

38%

CAC reduction, first quarter

The bottleneck

Paid campaigns had sprawled across a dozen overlapping audience segments, with no one actively moving budget between them. Compliance review added a five-day lag to every change. CAC had climbed 60% over two quarters and no one could say exactly why.

What we did

Consolidated the overlapping campaigns into one audience structure. Built a compliance-pre-approved library of swappable ad components, so routine optimisation no longer waited on a legal review cycle. Moved to weekly budget reallocation against clear CPC and CTR targets.

The outcome

38%

CAC reduction, first quarter

€0

Spend on overlapping audiences — eliminated

Same-day

Optimisation — from a five-day compliance lag

This engagement runs under NDA. The firmographic detail and the numbers are audited; the client name is not shown.

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