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TBG Operations/Results/Insurtech

Social Media ManagementSeries A insurtech, direct-to-consumer product launch

Taking an insurtech from a dormant channel to daily publishing in six weeks

6 weeks

From zero to consistent daily publishing

The bottleneck

The founding team had the voice and the product knowledge but no time to write. Every week without a social presence was a week of acquired users arriving at a channel that said nothing. The hire they needed was six months away.

What we did

Ran a two-session voice extraction with the founders, built a content system from their language and product framing, and shipped the first posts within ten days. By week six the channel was publishing daily with a two-week content bank always ahead.

The outcome

6 weeks

From zero to consistent daily publishing

2h/month

Founder time investment to maintain the channel

Day 10

First posts live after onboarding

This engagement runs under NDA. The firmographic detail and the numbers are audited; the client name is not shown.