TBG Operations/Results/Insurtech
Taking an insurtech from a dormant channel to daily publishing in six weeks
6 weeks
From zero to consistent daily publishing
The bottleneck
The founding team had the voice and the product knowledge but no time to write. Every week without a social presence was a week of acquired users arriving at a channel that said nothing. The hire they needed was six months away.
What we did
Ran a two-session voice extraction with the founders, built a content system from their language and product framing, and shipped the first posts within ten days. By week six the channel was publishing daily with a two-week content bank always ahead.
The outcome
6 weeks
From zero to consistent daily publishing
2h/month
Founder time investment to maintain the channel
Day 10
First posts live after onboarding
This engagement runs under NDA. The firmographic detail and the numbers are audited; the client name is not shown.