TBG Operations/Services/Paid Media Management
Paid Media Management
Your campaigns are running. Your budget is spending. Nobody is actively watching — and every week that passes is money you won't get back.
38%
CAC reduction for a finance client in one quarter
Weekly
budget reallocation cadence — not monthly
Same-day
anomaly flags when something breaks
The problem
You're not losing because your ads are bad. You're losing because nobody moved the budget off the campaigns that stopped working three weeks ago.
The person who set up the campaigns has moved on to the next thing. The weekly check-in turned into a monthly one. The monthly one turned into "we'll look at it this quarter." Meanwhile, underperforming segments keep burning budget, the algorithm keeps serving the same creative that stopped working, and CAC creeps up 5% per month — slowly enough that nobody sounds the alarm, fast enough that it shows up as a major problem in the quarterly review.
By the time someone intervenes, you've spent six weeks of budget on campaigns that were already broken. That's not a market problem. That's an oversight problem — and it's completely fixable.
Active oversight. Every week.
Budget reallocated weekly against locked KPI thresholds — before the drift becomes a quarterly problem.
Customer Acquisition Cost
↓ 38% this quarterWeekly reallocation running
Budget shifting to LinkedIn · CAC threshold: €450 · Current: €420
Scope boundary
This service is account oversight and budget strategy — not creative production. If your bottleneck is stale ad creative rather than account management, that's Creative Production. The two are commonly bought together, but priced and scoped separately.
The optimization loop
Weekly reallocation, tied to KPI thresholds locked on day one — not adjusted mid-engagement.
Lock the thresholds
Audience modeling, platform fit assessment, attribution setup — and KPI ceilings locked in writing (CPC ceiling, CTR floor, CAC target) before a single euro of spend begins.
Reallocate against thresholds
Budget pulled from underperforming segments and reallocated to what's working. Live A/B testing across creative and audience simultaneously. Same-day anomaly flags if anything breaks.
Attribution review and kill list
Which channel, which creative, which audience drove the result. What gets paused, what gets scaled — documented before the next cycle starts.
What we measure
CTR
CPC
CAC trend
Wasted spend eliminated
Audience overlap consolidated, underperforming segments killed.
Verified outcome
A mid-market asset management firm cut customer acquisition cost 38% in one quarter once campaign budget stopped sprawling across a dozen overlapping segments and no one was reallocating.
Read the full case study→Pricing
Starting at €2,200/mo
Flat retainer. No hidden fees. Cancel with 30 days notice.