TBG Operations/Services/Paid Media Management
Paid Media Management
Someone actively watching your accounts, reallocating budget weekly against locked KPIs — not setting them up and reviewing them next quarter.
38%
CAC reduction for a finance client in one quarter
Weekly
budget reallocation cadence — not monthly
Same-day
anomaly flags when something breaks
The problem
Your CPA isn't rising because of the market. It's rising because nobody's actively reallocating — and campaigns don't stop spending when they stop performing.
Campaigns sprawl across overlapping audiences. Underperforming segments keep getting funded because nobody's actively pulling budget off them — not from negligence, just because the person who set up the campaigns three months ago has six other things on their plate. A compliance lag adds five days to every change. By the time anyone notices the drift, weeks of spend are already gone and the quarterly report makes it look like a market problem, not an operations problem.
Scope boundary
This service is account oversight and budget strategy — not creative production. If your bottleneck is stale ad creative rather than account management, that's Creative Production. The two are commonly bought together, but priced and scoped separately.
The optimization loop
Weekly reallocation, tied to KPI thresholds locked on day one — not adjusted mid-engagement.
Lock the thresholds
Audience modeling, platform fit assessment, attribution setup — and KPI ceilings locked in writing (CPC ceiling, CTR floor, CAC target) before a single euro of spend begins.
Reallocate against thresholds
Budget pulled from underperforming segments and reallocated to what's working. Live A/B testing across creative and audience simultaneously. Same-day anomaly flags if anything breaks.
Attribution review and kill list
Which channel, which creative, which audience drove the result. What gets paused, what gets scaled — documented before the next cycle starts.
What we measure
CTR
CPC
CAC trend
Wasted spend eliminated
Audience overlap consolidated, underperforming segments killed.
Verified outcome
A mid-market asset management firm cut customer acquisition cost 38% in one quarter once campaign budget stopped sprawling across a dozen overlapping segments and no one was reallocating.
Read the full case study→Pricing
Starting at €2,200/mo
Flat retainer. No hidden fees. Cancel with 30 days notice.