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TBG Operations/Services/Creative Production

Creative Production

Your algorithm is exhausted. It's been running the same three ad creatives for six weeks. CPA is climbing and your design team's queue is two months deep.

2 → 25

creative variations per month for a Series B SaaS company

22%

CPA drop from peak, stabilised in 6 weeks

30

variations per month maximum

The problem

The algorithm isn't failing you. It's starving — and it's been showing the same three ads to the same people for six weeks because nobody's fed it anything new.

Every ad platform optimizes toward what performs. But it can only optimize what you give it. When the creative pool is two or three variations, the algorithm exhausts its options in days — and CPA starts climbing not because your targeting is wrong, but because your audience has seen everything you've made and stopped responding.

Your in-house designers are good. They're just not available — because the product roadmap, the sales deck, and the trade show booth always come first. Creative for ads lives at the end of the queue. And by the time it ships, the moment has passed.

Fresh creative. Every month. On a fixed date.

30 variations across every active format — built from your brand kit, delivered when the algorithm needs them, not when the queue clears.

Format coverage — every active placement

LinkedIn Feed1200×628
LinkedIn Story1080×1920
Meta Feed1080×1080
Meta Story1080×1920
Display Banner728×90
Mobile320×480

Monthly creative refresh

Variation A6 weeks old
Variation B4 weeks old
Variation CNew ✦
Variation DNew ✦
Variation ENew ✦

This month's delivery

Fixed delivery date · Brand kit ingested once

30

variations

The production model

Your templates, manufactured at volume — not an ad-hoc request queue that always loses to whatever's urgent that week.

You upload your brand kit once. We take your existing templates and produce a rolling batch of fresh variations — resized, localized, and rewritten per audience segment — on a fixed delivery cycle.

01

Brand kit ingestion

You provide your templates, fonts, and brand guidelines once. We adapt them for every format and audience without touching your originals.

02

Monthly variation batch

30 fresh variations per month across all active formats, delivered on a fixed date — not when the queue clears.

03

Localization and adaptation

Resized and rewritten per audience segment and placement, so each variation is built for where it will actually run — not just cropped from a master file.

Format coverage

Every format your campaigns actually run on.

LinkedIn Feed

1200 × 628

LinkedIn Story

1080 × 1920

Meta Feed

1080 × 1080

Meta Story

1080 × 1920

Display Banner

728 × 90

Mobile Interstitial

320 × 480

Upload your brand kit once — we handle resizing, copy adaptation, and localization for every format automatically.

What we measure

Asset Output Volume

Scroll-Stop Hook Rate

CTR

CPC stabilization

Verified outcome

A Series B SaaS company went from 2 creative variations per month to 25 — CPA stabilised within six weeks once the algorithm had enough fresh creative to stop repeating itself.

Read the full case study

Pricing

Starting at €2,800/mo

Flat retainer. No hidden fees. Cancel with 30 days notice.

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