TBG Operations/Results/SaaS
Creative ProductionSeries B vertical SaaS, scaling paid acquisition
Giving a scaling paid programme enough creative to run on
2 → 25
Creative variations per month
The bottleneck
The in-house design team couldn't turn a new ad variation around in under two weeks. By the time fresh creative shipped, the algorithm had already exhausted the last one, and CPA climbed every month.
What we did
Took the company's existing brand templates and built a rolling monthly batch of fresh ad variations — resized and rewritten per audience segment — on a monthly cycle instead of an ad-hoc request queue.
The outcome
2 → 25
Creative variations per month
22%
CPA drop from peak, stabilised in six weeks
This engagement runs under NDA. The firmographic detail and the numbers are audited; the client name is not shown.