TBG vs. a traditional marketing agency
The agency model was built around campaign work: a strategy phase, a creative phase, a media phase, a reporting phase. Each phase involves a different team, a different brief, and a different set of handoffs. TBG doesn't sell campaigns or strategy. It sells ongoing execution against a defined scope — content produced, social channels managed, paid accounts actively optimised — on a fixed monthly fee with published pricing. The difference matters most when you already know what you need done.
Pricing transparency
TBG
Published monthly pricing, visible before you contact us. You know what you're buying and what it costs before the first conversation.
Traditional Agency
Agency pricing typically emerges at the end of a discovery process, after several meetings, and varies based on account size and how much they think you can spend.
Who does the work
TBG
The people you speak with are the people doing the work. No handoff to a junior team after the pitch.
Traditional Agency
Traditional agencies pitch senior people and execute with junior people. The account manager manages up; the junior team manages the work.
Strategy overhead
TBG
We execute against the strategy you already have. If you don't have one, we'll tell you — but we're not going to charge you for a strategy phase before we do anything.
Traditional Agency
Traditional agencies typically require a strategy phase before execution begins. This adds time, adds cost, and sometimes produces a document rather than results.
Contract structure
TBG
Monthly rolling. Cancel with 30 days' notice. No annual lock-in, no minimum commitment beyond the first month.
Traditional Agency
Most agencies require a 6-12 month minimum engagement. Exit clauses are negotiated, not standard.
Speed to execution
TBG
First deliverables in the first week. NDA before we see anything; scope agreed in the first call.
Traditional Agency
Discovery, strategy, brief approval, team assignment, and then execution — typically 4-8 weeks before the first deliverable.
Choose a traditional agency when you need a full-service strategic partner to design campaigns, manage a rebrand, or run a large-scale creative production effort with multiple agencies and suppliers. Choose TBG when you need reliable ongoing execution at a defined price, starting quickly, without a strategy overhead you didn't ask for.