TBG vs. hiring in-house: what you're actually deciding
The choice between TBG and an in-house hire is a choice between ownership and speed. An in-house hire is someone whose attention you own fully — they learn your business deeply, build institutional knowledge, and are available whenever you need them. TBG is an execution team that's operational on day one, without the 90-day hiring cycle, the benefits overhead, or the ramp time. The right answer depends on what you're optimising for.
Time to output
TBG
First deliverables within the first week. No ramp period. No onboarding cycle. The execution system is already built.
In-House Hire
A good hire takes 30-60 days to reach useful output and 90-120 days to reach full productivity. In the meantime, the work waits.
Depth of commitment
TBG
We work across a defined service scope. Deep institutional knowledge builds over time, but we're not embedded in your organisation the way a full-time employee is.
In-House Hire
An in-house person is fully embedded. They attend the meetings, hear the context, build relationships. That depth is genuinely valuable and TBG can't fully replicate it.
Cost structure
TBG
Fixed monthly fee with published pricing. No employer taxes, no benefits, no notice period. You know the cost before you commit.
In-House Hire
A fully-loaded senior marketing hire costs significantly more than the base salary once you include employer contributions, equipment, benefits, management overhead, and severance risk.
When the work changes
TBG
Scope can be adjusted with 30 days' notice. If you need more creative and less content one month, we can accommodate that.
In-House Hire
An in-house hire is a fixed cost regardless of whether the work is there. Scaling down means a difficult conversation. Scaling up means another hire.
Continuity
TBG
No single-person dependency. If someone on our team is unavailable, the work continues.
In-House Hire
An in-house hire who leaves takes their institutional knowledge with them. Rehiring and re-ramping is expensive and slow.
Hire in-house when you need someone fully embedded in the organisation, building institutional knowledge over years, and available for the unplanned work that falls outside a defined scope. Choose TBG when you need reliable execution to start immediately, don't yet know whether the demand will sustain a full-time hire, or want to preserve optionality while the business evolves.